In a mineral water sea of claims, benefits and highlights, Volvic stands

out in the eyes and mind of customers, thanks to its raw, natural taste, a

characteristic that is the combination of a multitude of special factors.

The Trail of Water is a celebration of every element that goes into

making Volvic water – and its taste – truly unique. It is a journey deeply

anchored in the region and the source, itself. Just as the journey of

water respects nature and its cycles, following from drop to bottle, the

Volvic journey saw the creation of a hiking trail, mapped out for people

to discover one step at a time. Each leg of the trail centres around a

specific attribute of Volvic water, from the rich biodiversity of the region

to the protection of the source.

Though introduced as a four-chapter, digital animation series on social

media, the trail, illustrated as the travel diary of a hiker, extends into

reality, to host influencer experience, trail running events and an open

invitation for people to discover the region.